Overall Design Notes: I’ve spent the last few weeks researching logo evolution and logo design trends in the 1990s. Strong logos tend to change very little over time and when modernizing a logo designers look for key elements. So working backwards from the current logo, I thought about what elements from a retro logo would a modern designer keep when bringing it into the 21st century. The star dotting the “i” is the obvious choice, so all of my designs make use of it in one way or another. *See Seal