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Podcast: Building at the Edges - The Next Gen of Fan Engagement in Entertainment - Justin Alanís

Cover image for Podcast: Building at the Edges - The Next Gen of Fan Engagement in Entertainment - Justin Alanís

Justin Alanís sits down with Jess Sloss from the Building at the Edges Podcast to talk about StoryCo’s mission of creating decentralized IP. Justin gives us the backstory of how he got into the Web3 space, the vision that led him to create StoryCo, and how creators’ and fans’ involvement in franchise IP will be forever changed. The two discuss everything from Hollywood to IP creation to community-built content. They identify areas of opportunity and threats to the newly created StoryCo platform.

Listen now on Apple, Spotify, and Seed Club.

In this episode, we cover:

  • Justin’s fascination with the disruptive abilities of the blockchain and the new possibilities of IP ownership and collaborative communities.
  • Justin’s involvement in Seed Club.
  • How StoryCo is creating a new category.
  • The concept of IP and its importance to the Hollywood industry.
  • How the StoryCo platform could eventually expand into movies, TV shows, video games, and merchandise.
  • A breakdown of Hollywood’s current business model, how it limits creators' control of IP, and the shift currently happening to change this.
  • The idea of shared ownership and collaboration in creating this new era of IP, owned by the people, not the big Hollywood corporations.
  • The challenges of decentralized IP creation and how StoryCo plans to tackle it.
  • The importance fans will play in this new era of content.
  • The latest blunders from Hollywood and how StoryCo will help prevent flawed endings, like in Game of Thrones.
  • A teaser about StoryCo’s first production.
  • A rundown of how the community will be involved in these productions and the reward system behind it.
  • How the community will mimic Hollywood, leverage networks, and tear down the system from the inside out.
  • How the blockchain will play a key role in distributing royalties, ownership, and participation in newly created IP.
  • How decentralized organizations could become far more powerful than centralized organizations.
  • Potential competitors and how StoryCo plans to beat the competition.
  • The issues that could arise over time as the platform continues to develop and expand


Where to find Justin Alanís:

Twitter: https://twitter.com/storycojustin

LinkedIn: https://www.linkedin.com/in/justinalanis/